The meaning of buying links for google
Last Updated on Wednesday, 31 December 1969 15:59 Written by Serkan Livingstone Thursday, 19 February 2009 10:06
Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links can be done through link broker networks.Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links can be done through link broker networks.
Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all. Buying links can be done through link broker networks. Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links.
Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links is an integral part of online business. It is aimed at increasing your website's traffic so that you products and services are instantly available to a large number of people.
Buying links is definitely risky business. As google continues to identify these people it is likely that it will become less of a problem for them, but Yahoo and other search engines are definately not taking the same precautions.
Google is playing with fire when it tries to mess with the way things were done before it came on the scene. People will just stop building content because there are less means to monetize it. Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.
Google can not afford to lower the position of a company which has purchased links because they would in effect be penalising companies who have done nothing wrong. If for example a company like Adviso were to purchase links on dozens of sites which point to their competitors websites. Google places a lot of weight on links from older sites. This is the reason that we have the ?Whois creation date?
Google even goes so far as to include a way to report other sites for selling and buying links by using their Google Webmaster Tools Web site. This doesnt mean that buying links will automatically get you blacklisted with the search engines.
Google is diminishing their earning ability by insisting they cut off the flow of PageRank with a nofollow, thus decreasing the value of the link ads to the advertiser and ultimately the revenue likely to realized from that advertiser. Granted, you don't buy links merely for PageRank, but of course it figures into the equation.
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